Karl-Heinz Rummenigge openly admits that the Champions League trophy is the most valuable title in club football.
|Karl-Heinz Rummenigge.||Photo: Michael Lucan/CC-by-SA 3.0|
Bayern München CEO Karl-Heinz Rummenigge admits that he considers the Champions League trophy more valuable than the Bundesliga title.
The Bavarians clinched their seventh consecutive Bundesliga title as well as the DFB-Pokal trophy last season, but were eliminated in the Champions League round of 16 by Liverpool. And Rummenigge doesn't conceal that he would like to see Bayern get further than that in the upcoming season.
"The Bundesliga is the bread-and-butter business. But I'll openly admit that it's not the most valuable title. That's the Champions League. In the Bundesliga, we are still the benchmark, but it would be good to get further in Europe than we did last season," Rummenigge said in an interview with SID and added:
"There is no need to beat around the bush. It's Europe's biggest competition and the most important title in club football. FC Bayern aren't representable without the Champions League. Image, finances, sponsors - everything depends on it. And if you're successful, you'll have the attention of the whole world.
"I don't want to put the coach under pressure, he's already facing enough public pressure. But the formula is simple: the further you go, the more attention you get. The final of the Champions League is watched by an audience of billions. Nothing else can replace that," he underlined.
Bayern last won the Champions League in the 2012/13 season.