Kasper feels hosting NFL game at Allianz Arena is "important" for Bayern's global growth
| Photo: Adam Pretty/Getty Images. |
Rouven Kasper believes hosting tomorrow's NFL game where the New England Patriots face the Detroit Lions at the Allianz Arena will only grow Bayern Munich's international recognition.
“It is important for our internationalisation because the [NFL] teams train at our Campus and at Säbener Straße," Bayern's marketing director told BILD.
"There are a lot of cameras that naturally help us reach audiences in America as well. That gives exposure for Munich, for the city and for us as a club.
"We also produce a lot of content. A few weeks ago, Giovanni Elber was in Switzerland with an NFL legend, up on a high mountain, shooting some content.
“Those images are shared around the world, which is why this is very relevant to us strategically in terms of our internationalisation,” he explained.
