Nike to replace Adidas as Germany supplier: The details behind the deal
The German Football Association's decision to switch kit suppliers from Adidas to Nike has sent shock waves through the football world. Here are the details behind the deal.
On Thursday, it was announced that Nike will become the official supplier of the German national teams from 2027 to 2034, ending a decade-long partnership with Adidas.
Explaining the decision, the German Football Association (DFB) said that the American supplier had made a far better offer than its competitors, including German manufacturer Adidas.
"Nike made by far the best financial offer and additionally impressed with the content of their vision, which also included a clear commitment to supporting amateur and grassroots sport, as well as the sustainable development of women’s football in Germany," said DFB managing director Dr. Holger Blask.
"We're grateful to be able to look into a financially stable future again due to Nike’s commitment as an association," added DFB treasurer Stephan Grunwald.
So how much is Nike actually paying for the deal? According to the German publication Handelsblatt, the American supplier will pay more than €100 million per year from 2027. By comparison, Adidas currently pays €50 million per year.
The decision has sparked much criticism in Germany, with many lamenting the end of the iconic partnership with Adidas.
Responding to the criticism on Thursday evening, the German Football Association said:
"We understand every emotion. For us as an association, too, it is a significant event when it becomes clear that a partnership that has been marked by many special moments is coming to an end after more than 70 years."