“We have to get even better” – Tatjana Haenni on RB Leipzig’s goal to be "best in class" for talent

Over the years, RB Leipzig have become well known for their work with youngsters and their ability to help talents take the next step on their path towards becoming world-class players.

For new RB Leipzig CEO Tatjana Haenni, staying at the forefront of youth development remains a key objective – and she believes there is still room for improvement. 

During a media call this week, the 59-year-old identified talent development as a core area of focus four months into her tenure, noting that the club must adapt to stay ahead of the competition.

“Our ID is to use young talented players, and we’ve been doing great in that aspect, but the global landscape has changed. We’re not the only ones looking for young players. Many other clubs are doing the same. So we have to get even better at it,” Haenni told Bulinews.com.

Taking advantage of the club's infrastructure and reputation for nurturing talent are among the keys to winning that race, according to Haenni.

“We have an amazing facility here, great infrastructure, a wonderful academy, and all the potential to be best in class when it comes to developing young players. As a young player, you know that if you come to RB Leipzig, this can be the next step in your career towards becoming world-class player – as we now see with [Yan] Diomande, who is probably one of the greatest players in the Bundesliga.”

Besides youth development, Haenni is focused on maximising the club’s commercial potential across partnerships, ticketing and hospitality, while also strengthening the bond with the local community in Saxony.

“There is a lot of potential to motivate people, to really set things on fire and create a great atmosphere in the stadium. We have an amazing crowd, but we’re not sold out at every single game. That’s the next key step for us," she said.

“It shouldn't be about gender”

Haenni’s appointment as RB Leipzig CEO made headlines when it was announced, with the 59-year-old becoming the first female CEO of a Bundesliga club.

Yet, for her, the focus remains strictly on bringing the right qualities to the management board.

“It shouldn’t be about gender. It should be about quality. As a CEO, you bring expertise in leadership, management skills, strategic experience and an international background," Haenni said, adding:

"Generally speaking, I’m a big believer in diverse leadership teams, because I think it’s all about growth, innovation and staying ahead of others. And to do that, you need different opinions and discussions. 

“If you’re biased towards one side and keep being one-sided, you lose touch with what’s happening in the game and in the world. Diverse opinions are always helpful to grow together and become the best club or organisation you can be,” she concluded.